Head of Retention (CRM)

Limassol, office · 5+ years of experience

Responsibilities

Develop and execute comprehensive email marketing strategies to optimize user retention and engagement;
Oversee and manage a team of professionals, including a designer, three CRM campaign managers, and one developer responsible for trigger development;
Collaborate with cross-functional teams, such as marketing, product, and data analytics, to align retention communication efforts with overall business objectives;
Conduct regular analysis of email marketing campaigns and communication channels, utilizing strong analytical skills to identify areas for improvement and optimize performance;
Ensure high-quality copywriting and design standards across all communication channels, maintaining a consistent brand voice and visual identity;
Stay updated with industry trends, best practices, and emerging technologies in retention communication, incorporating relevant tactics and strategies into our campaigns;
Monitor and report on key metrics and benchmarks to measure the effectiveness of email marketing campaigns, providing actionable insights to the CEO and other stakeholders;
Collaborate with the CRM team to segment email lists effectively and leverage personalization techniques to enhance user engagement;
Take a hands-on approach in creating email templates from scratch, using HTML, CSS, SQL, and other relevant tools as needed;
Act as the primary point of contact for email marketing platform vendors, managing relationships and staying informed about new features and capabilities.

Proven experience (5+ years) in email marketing strategy, preferably in a live-streaming or entertainment services industry;
Strong analytical skills and the ability to leverage data-driven insights to optimize retention communication efforts;
Excellent command of the English language, both written and verbal, with exceptional copywriting skills;
A keen eye for design and a good taste for visual aesthetics, ensuring high-quality standards in all communication materials;
Demonstrated experience in managing and leading a team of professionals, fostering collaboration and driving results;
In-depth knowledge of email marketing platforms, preferably including experience with reply segmentation;
Proficiency in HTML, CSS, SQL, and other relevant technical skills, enabling the creation of email templates from scratch must be plus;
Familiarity with basic metrics and benchmarks in the email marketing industry, allowing for effective performance analysis and reporting;
Up-to-date knowledge of industry trends, best practices, and emerging technologies in retention communication;
Proactive, self-motivated, and able to work independently, while also effectively collaborating with cross-functional teams;
Excellent organizational and project management skills, with the ability to prioritize tasks and meet deadlines;
A bachelor’s degree in marketing, communications, or a related field is preferred but not required.

The equipped office in the center of the city;
300 days of sunshine a year, Mediterranean coast, fruits, and a friendly atmosphere;
A steep springboard for personal and professional growth;
Employment contract under EU law, fully white salary, work visa for 3 years, company support in obtaining work visas for family members;
Full relocation package (tickets to Limassol for you and your family, taxi to the office, apartments for the first month at our expense);
The individual development plan, courses from different platforms that you like;
Any conference around the world (we will pay for participation and organize logistics once a year);
Language courses, mindfulness webinars, corporate discounts on Coursera and other platforms, corporate incentive programs;
Free catering in the office, and a free cafeteria with a health bar;
Ability to work remotely up to 2 months a year;
Medical insurance for the whole family, mobile package, support with the purchase of a car, and covering of school/kindergartens expenses;
New MacBook / iMac and other equipment at your request;
The possibility of self-realization, and the possibility to influence technical decisions making;
Big friendly community, IT international teams, corporate events, team buildings, and hackathons.

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